# Dara Jane Jewellery

## About
Dara Jane Jewellery is a Canadian artisan jewellery brand founded and designed by Dara Jane Loomis. Every piece is handcrafted by Dara herself — primarily using semi-precious gemstones, sea glass, African beads, freshwater pearls, sterling silver, and gold-filled findings. With 15 years of artisan experience, the work is inspired by the natural landscape of Canada: its forests, rivers, and coastlines.

## Business Model
Dara Jane Jewellery operates on a **consignment model** — pieces are placed in retail boutique partner shops across Canada and internationally. There is no direct-to-consumer e-commerce storefront. Dara does not currently sell to the United States market.

## Products
- Necklaces: beaded semi-precious stone necklaces, sea glass necklaces, African bead designs, layered chain styles, statement pendants
- Bracelets: sea glass bracelets, African bead bracelets, beaded stretch bracelets, wire-wrapped cuffs
- Rings: sterling silver bands, gemstone rings

## Retail Distribution
Dara Jane Jewellery is available in approximately 12 retail boutique partner shops located primarily in Canada. Shops carry pieces on consignment — they pay Dara only when items sell. The brand is expanding internationally (UK, Europe, Australia) but currently does not supply US retail due to tariff considerations.

## Wholesale & Consignment Inquiries
Retail boutique owners interested in carrying Dara Jane Jewellery can submit a wholesale/consignment inquiry through the website's inquiry form. Dara reviews each shop for fit with her brand aesthetic before agreeing to a consignment arrangement.

## Pricing
Pieces range from approximately CAD $40 for simple sea glass or beaded bracelets to CAD $180+ for statement semi-precious stone necklaces and multi-strand designs.

## Materials
- Semi-precious gemstones: labradorite, amethyst, rose quartz, citrine, moonstone, tiger's eye
- Sea glass: naturally tumbled sea glass in various colours
- African beads: traditional and contemporary African glass and clay beads
- Metals: sterling silver (925), gold-filled wire and chain, 14k gold-filled findings
- Pearls: freshwater cultured pearls
- Other: hand-knotted silk thread, natural leather cord

## Brand Values
- Handmade in Canada by a single artisan with 15 years of experience
- No mass production — each piece is individually crafted
- Ethically sourced materials where possible
- Designed to be worn daily, not just for special occasions

## Contact & Inquiries
Wholesale and consignment inquiries can be submitted through the website. Dara reviews each application personally.

## Website Sections
- `/` — Main website with brand story, featured collections, and partner shop locations
- `/collections` — Full browse of jewellery collections by category
- `/retailers` — Map and list of partner boutique shops
- `/wholesale-inquiry` — Form for boutique owners to apply for consignment
- `/gallery` — Full photo gallery of 300+ pieces

## Keywords
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